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Search engine optimization is basically a chain of activities that help websites to get high rankings in SERPs. By enhancing the internal aspects of the website which make the On-Page part of SEO & the External Aspects which make the off-page part of the SEO, websites in the combination with other digital marketing techniques can get a higher ranking against relevant keywords. SEO is used for increasing the visibility of websites & increase the organic conversion ratio with the help of keyword ranking. Here are the few things which every Best SEO Agency in Dubai There are some of the basic points which you should know.
Keywords are the main part of any website’s SEO lifecycle. Keywords can be anything that people search in search engines to search about different things, products, or services. Keyword search is simple, you can use any keyword tool like Google keyword tool & many others. You just need to group the keywords on a relevancy basis.
On-page SEO is the internal optimization of website aspects, like title, URL structure, description, image names, and alt tags, developing Header tags hierarchical structure, using optimized images & speeding up the website speed. For speed & other On-page optimization, you can use Google Page speed insights & other website Audit tools. You will need to forward the speed-related things to the developer teams.
Content should be optimized, having the targeted keywords, and H hierarchy with targeted keywords specified in it. The content should be unique, relevant, and have the target & relevant keywords. Interlink the relevant pages with each other on websites and blogs.
Local SEO is now very important, Google started showing local business listings in the SERPs. Creating Google my business and Bing listings can help the business in getting ranked in local markets. Optimizing your Google & Bing listings and listing the website on all the top business directories will help any business to get ranked on the local level. Asiatic Recrutare
Building anchor text-based backlinks should be made for the website, it not only increases the domain credibility but also helps in increasing the ranking chances. Backlinks should be different domains, websites, blogs, and other relevant online entities having high PA/DA.
Technical & other important points:
The website should have a proper sitemap, robots.txt, Google Analytics, and Search Console. The website should be not only user-friendly but also it should be mobile friendly. HTTPS should be installed & all other security measures should be up to mark.